Reed’s essay, “Writer, Artist, or Otherwise: Here’s Why Talent Isn’t Enough” is now available on Signature.

For years I’ve gotten into hot water with my peers and aspiring writers at “how to” conferences and workshops for my liberal use of an apparently taboo word: talent. It took me a while to figure out why that word elicited such ire. Depending upon your worldview, talent is either a gift from God or a matter of genetic serendipity. But regardless of whether you believe it comes in on little cats’ feet or is a result of great grandma marrying the wine merchant instead of the tailor, one thing is true about talent: It can’t be taught. You either have it or you don’t. You can have all the panels you want on how to build a better website, how to create a foolproof marketing plan, how to write a great first sentence, or how to outline a dynamic plot. None of it will matter if you don’t have writing talent.

Click here to read the essay